Posts Tagged ‘30a’

Halloween 2014 in Seaside

What a bright and shiny Halloween it was for us! Like most of the other girls her age, Emery has had a full-on obsession with princesses and all things sparkly. I was sure her love for “Frozen” would mean she’d dress up like Elsa or Anna, but in an attempt to offer other ideas, we browsed “sparkly girls costumes” on Pinterest. We came across an over-the-top rainbow-y unicorn that was definitely not Emery’s style, but the idea stuck. I set out to find the most sparkly dress a Google search might turn up and found it here as part of a mod costume. We discovered the most adorable unicorn horns by Brooklyn Owl on Etsy and ordered silver with pink on the ears to match the silver dress. With a little glitter spray and silver ballet flats we already had, this was the makings of my favorite girls Halloween costume to date!

Scroll through for an overload of “Emery-as-a-Unicorn” photos and a golden Halloween scene in Seaside. It was a perfect evening!

30A Seaside Halloween - Emery - Jami Ray -Unicorn Costume

30A Seaside Halloween - Emery - Jami Ray

Pretty curls for a sparkly unicorn!

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray - Unicorn Costume

Sparkly Unicorn Halloween in Seaside


30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray


30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

30A Seaside Halloween - Emery - Jami Ray

Mommy-Daughter Shopping in Rosemary Beach, Florida

Rosemary Beach Mommy Daughter Day

Fridays are always fun. Emery doesn’t have daycare and I try to wrap up my work projects as early as possible so we can find an adventure for the day.  On this particular day, our to-do list included shopping in Rosemary Beach. How fun! Since I had to stop in to drop off a printing project, I figured we would browse the Merchants of Rosemary Beach and shop for a new bathing suit for Emery.

This girl was a little grumpy when I woke her up from a nap, but a lunch date at Cowgirl Kitchen (and their Mac n Cheese) made it all better. 

Cowgirl Kitchen Rosemary Beach

I love getting the Nachos with extra fresh jalapeño, but today I ate every bite of the Drunken Shrimp Tacos. They are so good I could eat them twice.

Cowgirl Kitchen Rosemary Beach 2014-04-25 12.49.21 HDR

With full bellies, we strolled next door to Gigi’s Fabulous Kids’ Fashion & Toys. This store just puts a smile on your face. Bright-colored toys and games overflow onto Main Street and adorable clothes, toys and accessories fill the store. This is Emery’s “Mommy, can we please go in here?” dance.

Gigi's Rosemary Beach

Rosemary Beach, Florida Gigi's

Emery loved the model train that makes its way around a track on the ceiling. She took time to look at every item in the store – even the boys section – and carefully picked out her favorite swimsuit. Eenie meanie miney mo!

Gigi's Rosemary Beach

Gigi's Rosemary Beach

Of course, all the toys in the store are like a dream come true for a kid. Gigi’s even has retro games I remember like a See & Say, View Master and Slinky. I told her to narrow it down to just one favorite. Gigi's Rosemary Beach

Gigi's Rosemary Beach

How could I say no? After Gigi’s, we wandered down to Eastern Green with Emery running her heart out. I love the way everyone just parks their bicycles on the green before running down to the beach (located just beyond the dune here).

Rosemary Beach, Florida

As usual, it was a beautiful 30A day. The white sand is magic!

Rosemary Beach, Florida

I love this view of the town from the boardwalk with The Pensione Inn (the red building) on the left and The Pearl on the right.

Rosemary Beach, Florida Western Green

Rosemary Beach, Florida

We decided we better finish our errands and hightail it home so we could enjoy an afternoon in the sun. I couldn’t resist peeking into Willow Boutique as we strolled back to the car. The bright prints they have in stock right now are so fun and I love anything Mara Hoffman.

Willow Boutique Rosemary Beach

Mara Hoffman at Willow BoutiqueWillow Boutique Rosemary Beach

After one super quick stop at Fitz & Emme (where Emery played tea party while I browsed the clothes), we headed home for fun in the sun.

Fitz and Emme Rosemary Beach

That’s one happy customer and one happy mama!

Jami Ray

Tutus and Toes in the Sand | Seaside, FL

Emery and I made a little extra time for the sunset today, just because. Her ballet class is about 100 steps from the beach, so it’s practically illegal not to skip over and check it out. Of course, a sweet treat is almost always involved and today we went for Dawson’s yogurt with sprinkles and M&Ms. It was perfection. Emery and I ate every bite, then she demonstrated her newest ballet moves as if she had an entire audience. This mostly involves lots of clapping her hands and saying, “Okay. Okay. Okay.” as she thinks of the next plié or pirouette. I love every minute. These are the moments I just want to pause and savor!

Seaside sunsets  | Seaside sunsets  | Seaside sunsets  | Seaside sunsets  | Seaside sunsets  | Seaside sunsets  | Seaside sunsets  | Seaside sunsets  |

30A Street Style Ezine | Pre-Spring


Another labor of love complete, y’all. I’m so excited to share the latest issue of the 30A Street Style e-zine with all of you. This is one of my favorite times of year, as we all get ready for the busy spring and summer seasons ahead. I worked so hard to try to capture that buzz and excitement through style. Take a look and read through the issue to fall in love with fresh fashion from 30A and beyond. I’d love to hear what you think!

30A Dining: CUP in Blue Mountain Beach

30A Food: CUP  |  jamiray.comAfter meeting the sweet owners at Rosemary Beach’s Cottages for Kids ribbon cutting several weeks back, I finally stopped in Blue Mountain Beach long enough to sample one of 30A’s newest eateries, CUP Food You Pick Up. I can already tell this place is going to be a favorite.

The concept is simple. Delicious, healthy meals are prepared fresh and packaged for your convenience. Just grab a cup, shake it up and eat it up. Getting food on the go really could not be any easier. Forget greasy drive-thrus (which don’t exist around here anyway), CUP is 30A’s version of fast food. With quality in mind, the ingredients and dressings are made in-house and even those on gluten-free, soy-free, dairy-free or meat-free diets can find a CUP to suit. Even the cups themselves are biodegradable.

30A Food: CUP  |

Check out some of these delicious looking cups.

30A Food: CUP Tune Up Cup |

Tune Up Cup

30A Food: CUP Stuck Up Cup  |

Stuck Up Cup

30A Food: CUP  |

30A Food: CUP  |

30A Food: CUP  |

30A Food: CUP  |

One other element to CUP that I love is the “Give it Up” component. Each month, CUP selects one local charity and displays the mission and information for that charity in the restaurant all month long. All tips collected at the register in a “Compassion Cup” are donated as well. It’s a really thoughtful way to support the community that supports the business.

30A Food: CUP  |

While there is a bright, sunshiny dining area and even a Warm Up station for those who decide to stay and eat, I was running between meetings and grabbed the Tune Up Cup and a water to go.

30A Food: CUP  |

30A Food: CUP  | This is what my CUP ingredients looked like when poured into a bowl. Sesame Crusted Tuna, Cabbage, Pineapple, Quinoa and Edamame with a CUPlement of Ginger Wasabi Glaze. I should have taken a picture of the empty bowl as an “after” shot because the entire contents were gone in about 6 minutes flat. Easy AND delicious!

30A Food: CUP  |

CUP is located at Redfish Village in Blue Mountain Beach. Check it out when you’re in the neighborhood.

Coastal Glam Decor Inspiration

I came across a House Beautiful article the other day titled “14 Signs You Decorate Like You Live in Beverly Hills.“  First I thought, who doesn’t want to be surrounded by glitz and glam, feeling like a pampered A-lister? I’ll take that any day. Second, I started thinking about how my style has evolved over the years. With fashion, my preferences certainly indicate multiple personalities. In the realm of decor, my taste is becoming more fine-tuned, even if I can’t quite turn my wish list into a reality just yet. Where I once loved rustic, shabby chic styles with muted neutrals and frilly pastels (yes, there was a time!), now I love simple, streamlined looks with contrast, pops of bold color or pattern and a little sparkle. I still love lots of white and clean coastal style, but now with a little more glam factor. Mixing Beverly Hills and the beach, I like to call this style “coastal glam”.

There are a few key elements to achieve Coastal Glam in my book:

  • Black and White Stripes. Think glitzy Hollywood pool decks and chic Miami Beach cabanas clad in classic black and white stripes. Even Coco Chanel adored crisp stripes for their ”graphic sensibility”.
  • Rich Texture. Leather, cashmere, a little (faux) fur and a few soft flower arrangements work wonders.
  • Bright White. A coastal design just wouldn’t be right without crisp, clean, brilliant white. It just makes everything feel fresh.
  • Bold Patterns. The Beverly Hilton has their signature palm print, David Hicks has posh hexagons and coastal glam needs fresh, fun patterns like dots, (more) stripes, bright florals or clean geometric patterns.
  • Small Bursts of Color. Saturated shades in small doses stand out and make a statement, helping to soften the overall look. Think Marilyn Monroe pink in Diamonds Are A Girl’s Best Friends, Tiffany blue and sunshiny yellow. In our case, 30A’s signature turquoise and emerald waters would be a great pop.
  • Shiny Accents. Just a few finishing touches in the way of pearly shimmer, diamond-like sparkle or metallics like gold leaf and mercury add just the right amount of shine for a fabulous feel. I have to say gold is my favorite and it’s really hard to go wrong with gold accessories.

Here’s a little more coastal glam inspiration. Can I take them all?

Coastal Glam - Black White Stripe Curtains


Coastal Glam - Stripe Chairs

Coastal Glam - The Pearl in Rosemary Beach, FL

The Pearl in Rosemary Beach, FL

Coastal Glam - Stripe Dining Chairs

Coastal Glam - Bedroom

Coastal Glam - Dining


Coastal Glam - Entryway

Coastal Glam - Entry

Coastal Glam - White Dining Room

Coastal Glam - White Bedroom

Room design by Wendy Schwartz.

Coastal Glam - Beach BathroomCoastalLiving

Glam bathroom via Coastal Living

Coastal Glam - Patterned Walls

Coastal Glam - Pink House

Coastal Glam - Back Porch Coastal Glam - Beach Hat Coastal Glam - Good Day Coastal Glam - Living Room

Benjamin Moore “Ballet Slippers” pink Palm Beach

Coastal Glam - Gold

via Elle Decor

Emery Style: DIY Célfie Tee

You may have seen the often-sold-out CÉLFIE tee by Sincerely Jules on bloggers here, here, here, here and even a celebrity or two. A play on the Céline logo, it’s become a cult-favorite this year and certainly fitting as the Oxford Dictionary named “selfie” its word of the year.

I did a quick DIY project to make a “little Célfie” for Emery until an official Sincerely Jules for kids tee makes its debut. Meanwhile, I love this one!

Celfie Tee Emery Style Kid Fashion  |  Watercolor, FL

Celfie Tee Emery Style Kid Fashion  |  Watercolor, FL

Celfie Tee Emery Style Kid Fashion  |  Watercolor, FL

Celfie Tee Emery Style Kid Fashion  |  Watercolor, FLCelfie Tee Emery Style Kid Fashion  |  Watercolor, FL

Celfie Tee Emery Style Kid Fashion  |  Watercolor, FL

30A Street Style Fall / Winter E-zine


I’m a happy, happy girl today! Have you ever experienced a magical moment of synergy? When something so impulsive and spur-of-the-moment becomes something amazing and exciting? It was an idea that popped up out of nowhere, “Hey, let’s make a magazine. Wouldn’t that be fun?” That’s essentially how the very first issue of 30A Street Style came about on a whim this summer.  Sometimes recreating those totally awesome unplanned moments don’t always work and I’ve been trying to organize the follow up to what was an out-of-the-blue debut. We had so much positive feedback and enthusiasm that I didn’t want to put out a second e-zine unless it was as good or better than the first. What eventually came together is an issue that I truly love and am so proud of. It has fashion. It has real people. It has our gorgeous beaches. It has usable tips. And (I think) it has fun. At the very least, I had fun creating it. I was lucky enough to chat with the lovely Cassie Kelley of Womanista, the talented Mychael Knight of Project Runway, local blogger Sarah Powers of Closetini and put together plenty of fun fashion with my girl Caitlyn Ward. Please take a moment to check it out and let me know what you think. Click here to jump to the full e-zine.


Fall Sunsets at the Beach


After a busy day of ballerina time for the Flutterby Festival, the obligatory trip to Target and plenty of 30A sunshine our Saturday was topped with a pit-stop to the beach just in time to catch the sunset. Emery’s favorite part? “Giving sand back to the water.” I just love the way she thinks!

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Cottages for Kids 2013


My friend Shaye so graciously invited me to attend a kick off party for the annual Cottages for Kids display in Rosemary Beach. First of all, Rosemary is one of my favorite places on 30A, full of fun for both little ones and adults. Every year, the town plays host to the most amazing and adorable playhouses, on display for a few short weeks before traveling to their new homes where kids will undoubtedly spend hours upon hours playing and making sweet memories. One of our local charities, Children’s Volunteer Health Network, partners with area builders to coordinate the design and construction of these cottages that look like they are straight out of a fairy tale. Even better? Anyone can bid on these and help make a difference for local children. Funds from the sales go straight to CVHN where school-age kids in need receive medical, dental, vision and mental health services from volunteer providers at no cost.

Emery tagged along with me and “tested” each playhouse until the sun went down. I can safely say each and every cottage is not only Emery-approved, but really impressive. From Seaside and Rosemary Beach architecture to a pirate ship, there was a lovely mix of styles that also included features like a rock-climbing wall, slide, television and plenty of stairs for endless climbing. The cottages are open weekends through November 30, so if you’re anywhere nearby, be sure to make a stop and let your little ones enjoy all the fun. For more details, visit the Cottages for Kids site here.


BID NOW for a chance to win this Cottage!
Generously built and donated by:


BID NOW for a chance to win this Cottage!
Generously built and donated by:
Heritage Builders and The Merchants of Rosemary Beach
Designed by HGTV’s Vern Yip


There’s Vern! What a fun and friendly guy who also happens to love Rosemary Beach. This playhouse is modeled after the real house he’s building with his family in Rosemary.


BID NOW for a chance to win this Cottage!
Generously built and donated by:
Chuck, LLC

BUY RAFFLE TICKETS for a chance to win this Cottage!
Generously built and donated by:
Davis Dunn Construction & Studio:A:Architecture with CUP Food You Pick Up & Redfish RenderingCottagesForKids-RosemaryBeach7


BID NOW for a chance to win this Cottage!
Generously built and donated by:
Freeport High School Key Club & Randy Wise Homes



Finally, after circling the entire Cottages for Kids area at least 50 times playing in all the playhouses, we headed for the car. Emery’s eyes lit up at the sight of the fountain and she begged me to find change so she could make a wish. (I don’t make this stuff up!) Of course, I couldn’t even find a penny, but she made do by throwing in about 8 acorns. Little moments like these make my heart so full and happy.  I wonder what she wished for? Perhaps, a fun new playhouse?CottagesForKids-RosemaryBeach9

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