Hot Stuff @ 96 Degrees

SoWal-ers know the familiar light blue VW Bug covered in bright smiley faces and flowers cruising around 30A belongs to the very cool 96 Degrees Surf Shop. The store used to be right next to the Wheelhouse but moved to an even better location by the Old Florida Fish House. Everyone loves the sushi bar […]

20% off at Ulta

Attention beauty junkies!!! Ulta has a 20% off special now through Saturday, so now’s the time to stock up on your essentials and pick up a few of those items you’ve had your eye on for awhile. You know the ones.Urban Decay Matte Eyeshadow in Cult, $16 Too Faced Pink Leopard Bronzer, $28.50 Smashbox Photo […]

White Hotness after Labor Day

Polo Ralph Lauren, $39.99 at Silver Sands Factory Stores Coach Legacy Leather Wristlet, $198 (also available in black, grey, bronze, and amethyst) Fossil Sierra ruffle blouse, $58

Surf Style @ Tilly’s

Tilly’s in Pier Park has great style for on the beach and off! Of course they have tons of bathing suits, cover ups, flip flops and more, but their selection of tops, bottoms, dresses and jewelry might surprise you. It’s all cute with a bit of a punk edge and the cheap-ish prices mean you […]

Labor Day Deal @

Happy Labor Day! has Buy One, Get One 25% off all day today! They have a huge selection of up-to-date styles of sandals and tennis shoes from brands like Asics, Carlos Santana, BCBGirls, Enzo Angiolini, Etienne Aigner, Franco Sarto, Guess by Marciano, Jessica Simpson, New Balance, OH…deer!, Seychelles, Steve Madden, Ugg, Yellow Box and […]

Crazy for Plaid

Plaid’s not just for kilt-wearers, college preps or lumberjacks anymore! It’s in lots of new places for fall in edgy AND ladylike styles. You don’t want to dress head to toe in traditional tartan, but a few key pieces with the right complements will do the trick! Try these suggestions: – Ruffle front shirt from […]

Studded Bangles & More at SOHO

SOHO boutique is having some great sales right now at their store in Gulf Place (393 & 30A)! They have tons of Juicy stuff (as always) but a bunch of really cute tops and dresses to add to your wish list. In the contemporary store, they carry lines like Michael Stars, C&C California, True Religion, […]

Find Balance on 30A

If you’re looking for a fantastic yoga session, let me tell you — Balance Health Studio in Seagrove is THE place to go. The 60 minute classes take place from the third floor studio and give a killer view of the Gulf. They’re great for any level and only cost $15 per class. In addition […]

Fetching Finds at the LOFT

I got the latest issue of InStyle in the mailbox a few days ago (which is always big excitement!) and saved one of those little cards that usually fall out and end up in the trash. This one was for 20% off at Ann Taylor LOFT and armed with my coupon, I stopped by the […]

Sparkly Jewels!

Heavy jewelry is on its way in this fall as tons of chunky necklaces, bracelets and earrings pop up with supersize gems in a rainbow of colors. Sorrelli is, of course, the local favorite with full lines based on cute color collections like the pretty pink Rosy Cheeks, earth tone Cherokee Sunset, silvery Bedazzled and […]

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